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JOSEPH is a British contemporary designer brand with a strong core of luxury essentials. Was founded in 1966 by Casablanca-born Joseph Ettedgui. includes women’s and men’s ready-to-wear, accessories and footwear.Under the vision of Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr, who joined JOSEPH in 2020, the brand continues to realign with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials.