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Launched at Australian Fashion Week in 2004, the Alice McCall brand now has a world wide following, perfectly combining elements of girlish charm and bohemian flare mixed up with a bit of rock'n'roll. Available in over 90 boutiques and department stores world wide the label is sought out for its killer dresses and unpretentious music icon infused style. Alice’s collections past and present bestow a perpetual air of youthful radiance juxtaposed with a harder edged sexy modernity for famous and infamous girls who just ooze cool…

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